Every closed deal, traced to the ad that started it.
Datum connects Google Ads, Meta Ads, Google Business Profile, CallRail and your CRM. You see revenue next to spend for every campaign, with phone calls counted and spam left out.
Set up once. Then it just runs.
- 1
Connect your accounts
Google Ads, Meta Ads, Google Business Profile, CallRail, and HubSpot or Salesforce. It takes minutes, and nothing about your setup changes.
- 2
Datum joins the dots
Every form lead and phone call is matched to the campaign that produced it. When the deal closes in your CRM, the revenue goes back to its source.
- 3
Spend where it pays
Read the Monday summary, cut the campaigns that do not close, and move budget to the ones that do.
Everything it does, nothing it does not need.
Revenue next to spend
Every campaign shows what it cost and what it closed. You judge ads by money in the bank, not by clicks or form fills.
Phone calls in the same report
Calls tracked through CallRail sit alongside form leads, each matched to the campaign that made the phone ring.
Real buyers, not noise
Spam calls and junk form fills are kept apart from genuine enquiries, so your lead count means something.
A Monday summary
A short email with what you spent, what closed and which campaigns moved. Nothing to log into.
AI search mentions
See how often Google AI Overviews and other AI answers name your brand, week by week.
Proof agencies can hand to clients
Show each client what their budget returned, using deals from their own CRM. It is hard to argue with their own numbers.
Your data stays yours.
Datum sees your ad spend, your calls and your closed deals. That is sensitive, so it is encrypted, kept under your account, and used for one thing only: your reports.
Encrypted in transit and at rest
Everything you send us travels over an encrypted connection and is stored encrypted. That covers ad data, CRM records and recipient lists alike.
Never used to train AI
Your data runs your reports and sends your certificates. It is not used to train AI models, ours or anyone else's.
Kept under your account only
Your records are stored against your account and kept apart from every other customer. Only the people you invite can see them.
Yours to take back
Disconnect a source whenever you like. Ask us to delete your data and it is deleted. We never sell it.
Asked often.
Something else? Email us and you will hear back from the people who built Datum.
We already use Google Analytics. Why would we need Datum?
Google Analytics shows visits and form fills. It does not know which leads became paying customers, or what came in by phone. Datum adds the closed deal and the call, so you see revenue.
How much setup does it take?
You connect the accounts you already have and approve access. There is no CRM migration and no new process for your sales team. If anything needs attention, we sort it out with you on a call.
Do we have to change our CRM?
No. Datum reads from HubSpot or Salesforce as they are today. Your sales team keeps working the way it does now, and the revenue figures in Datum match theirs.
Is our data used to train AI?
No. Your data is used to build your reports and nothing else. It is never used to train AI models and never sold.
Is it useful for agencies?
That is a big part of why it exists. You can show each client which campaigns brought in paying customers, using their own CRM data, instead of sending a report full of clicks.
Want to see it working?
Email or call and we will walk you through it on a short call, or set you up with a trial account.